You will often hear people tell you that a gift card is an easy solution to a simple birthday present, or for any special occasion. It has been the norm for many years, from the days of paper vouchers to the evolution of cards being processed – Almost everything is going electronic.
Electronic vouchers (or Evouchers) are an easy way of being rewarded in our current technological era. The likes of Nedbank, Investec, FNB, ABSA and American Express have gone the route of rewarding their customers with the luxury of the choice of a gift voucher in an electronic format. Vouchers are either by email, or sms, these vouchers make life much easier for the consumer. You get rewarded for having a bank account or being part of a loyalty program and you get to choose how you are rewarded and where you want to spend your reward. How awesome is that?
Consumers have the option to select these Evouchers for their local shopping mall or selected retailers. These Evouchers are redeemable at retailers, or at shopping malls for conversion to the respective shopping mall’s own branded gift card. These retailers and shopping malls have this capability due to their integration into Tutuka’s Evoucher platform.
These innovations in voucher software are changing the dynamics of prepaid in a positive way for South Africa. In the year 2012, R37 787 713 was spent in electronic vouchers alone via Tutuka’s platform. This figure surprised some when released, but it is one that shows enormous growth in the prepaid industry. Where to from here?