Weview Wednesday: UCount Rewards

Farzana Rasool —  July 31, 2013 — Leave a comment


Standard Bank’s new rewards programme, UCount Rewards, has seen over 110 000 registrations since launching on 9 June 2013. This large response in such a small space of time clearly means customers see real value in the programme- and who wouldn’t?

We all know what it’s like in that last stretch before payday when you have to decide between buying airtime and a bottle of shampoo. Once you’ve come to the conclusion that you can live a few more days with manky hair but not without mobile internet access, you realise that even small luxuries like chocolate seem to cost as much as gold.

This is when rewards programmes step up and save the day (and sometimes personal hygiene).

Standard Bank has made this avenue available to its customers. It’s giving its clients an opportunity to capitalise on purchases, simply by paying with their Standard Bank personal Debit, Cheque or Credit Cards.

Every time customers make use of these cards they collect rewards points, which can be redeemed for a wide range of items, including fuel from Caltex forecourts, and visiting a Bidvest Premier Airport Lounge.

Standard Bank customers can register for the UCount Rewards programme online, via the UCount Rewards Contact Centre on 0860 82 68 68 or at any Standard Bank branch. The membership fee is R20 per month or R240 per year. Once registered, the member will receive a UCount Rewards Card.


How to collect points

Members get up to 10% back in  rewards points on all grocery purchases made at Checkers, Checkers Hyper, Makro, Pick n Pay, Shoprite, SPAR or Woolworths stores countrywide, when using the applicable Standard Bank cards.

In addition, members get up to 1.5% back in rewards points on all other everyday purchases when using the relevant cards.

There are four reward tiers and the number of rewards points collected depends on a member’s banking activity and the number of Standard Bank products and services used every month.

The more products and services used, the higher the reward tier, and the greater the reward, with 10 rewards points equalling R1.

UCount Rewards also provide fuel rewards where members collect points for every litre of fuel bought from participating Caltex forecourts. As a limited introductory offer, all members collect R1 back in rewards points per litre of fuel purchased until 31 December 2013. Thereafter, 20 cents worth of rewards points per litre of fuel will be collected.

Redeeming rewards points

The UCount Rewards Card can be used to pay for purchases at any Clicks, Tiger Wheel&Tyre, Makro, Incredible Connection, or Coricraft store. Members also collect up to 5% back in rewards points of what they spend when shopping at any of these Participating Rewards Retailers.

5 backtigerwheelmakro-smallIncConnect      coricraft

Rewards points can also be converted to SAA Voyager Miles or redeemed online at the UCount Rewards Online Mall or UCount Rewards Travel Mall  for flights, car hire, spa treatments, electronics, appliances, holidays, gadgets, homeware and more.


Members can also donate their rewards points to charity or invest them in a Standard Bank PureSave account.

In short

  • R20 monthly  membership fee or R240  membership subscription fee
  • 10 points = R1
  • Collect up to 10% back in rewards points on groceries
  • Collect up to 1.5% back in rewards points on everyday purchases, no matter where you shop
  • Collect extra rewards points when buying fuel at participating Caltex forecourts
  • Redeem rewards points online on the UCount Rewards Online and Travel Mall, or
  • Use the Rewards Card to redeem rewards points at Participating Rewards Retailers to pay for purchases


  • Get rewarded for purchases you would have made anyway
  • Several avenues to redeem points
  • Large variety of products to spend rewards points on
  • Clean, shiny hair the whole month

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