Archives For September 2013

If I were a clothing store…

prelin —  September 26, 2013 — Leave a comment

A walk through the shopping mall, browsing online or even adverts on television… All of which are mediums of getting to a consumer, and getting a brand out there. Marketing campaigns sometimes change the want for clothing into a need, and helps consumers make that jump to a certain store to buy a few items..

Clothing stores have tough competition these days. There’s always a brand that is competing in status, or prices that are just below yours which tend to sway consumers towards purchasing from a certain store. Clothing stores around the country also now have private label gift cards in store, which serve as an added benefit to consumers.

If I were a clothing store

What would you do with these cards? I’m glad you asked.

Let’s imagine I’m a clothing store. I could use instant private label gift cards to issue vouchers in exchange for cash. These vouchers/gift cards can be used to purchase items in my store or group, for special occasions (mothers day etc) as well as opening specials. Increasing the service offering could be the way to draw clientele to your store every single time. Its simple to get them created, you start here. The can be given as a gift, or even used as a way to control spend in a household.

Why?

  • An instant marketing tool
  • It may sway a customers mind towards my brand because of the “giving back” to a customer
  • No more manual recon of a paper voucher by my accounts department
  • A lower risk of fraud by staff
  • Securing a “sale” much earlier than when actual goods or clothing are taken

How?

  • My first step is to create card numbers on the Tutuka website
  • I could print these numbers onto anything from paper vouchers to plastic cards or mini t-shirts
  • When a customer comes through with our branded gift card or even an electronic version of our prepaid voucher, the staff member can redeem it via our own system as integration with Tutuka is possible
  • It can also be redeemed on the website

For more uses of the Tutuka Instant prepaid Accounts, have a look at If I were a spa, If I were a retailer, if I were a hotel

Swift and simple, the prepaid process is both easy and beneficial with Tutuka.

*closed loop cards are those issued by a specific merchant and can only be redeemed at that same merchant.

SACSC Congress 2013

prelin —  September 19, 2013 — Leave a comment

SACSC-logo

The South African Council of Shopping Centers congress 2013 was held at the Sandton Convention center between the 11th& 13th of September.  This annual event brought together the property giants, retail guru’s, and center management from the shopping centers around the country.

Held in Durban last year, the 2013 congress at Sandton City began with an inspirational leadership welcoming by Gary Kirsten & Greame Smith, to thereafter being followed by a cultural Mamphela Ramphele speech on the first day, highlighting transparency in all walks of life. Day 1 was an eye opener for most who were attending the congress for the first time, with informative sessions which captivated the attendees and got us ready for the days ahead.Day 1 ended with a cocktail evening which was a gateway to meeting those whom we haven’t before, and to socialize on a platform that did not hold as much tension as those boardroom meetings do.

Day 2 of the congress brought an element to the audience which held on tight to our need for knowledge. Brand awareness, social media law & e-commerce were hot topics raging on twitter and off that stage.  Entertained by ventriloquist Conrad Koch & his puppet Chester Missing (of LNN fame). Day 2 formalities were brought to a close and made way for the famous gala dinner.

The 3 day event saw  the most entertaining leaders in the industry such as Robbie Brozin (CEO Nando’s), Braam van Huyssteen (CEO Tekkie Town) & Grant Dutton (CEO Vida e Café) sharing the journeys of some of the most successful brands, as well as motivational speakers who just rocked the house like Buhle Dlamini (Young and Able). With an exhibition that showcased up and coming malls, the future for some of the property developers & the marketing potential of the likes of Primedia & McCormick Media it was surely a congress to remember.

For those who will be attending 2014 in CPT…see you there!!!

Nedbank+Pocket+POS

Today we look at Nedbank PocketPOS™. A device which connects via Bluetooth, and can turn a smartphone or tablet into a POS device.  This device-app combination provides convenience for payments & can be charged via USB in a car or a laptop. The PocketPOS allows for on-the-go payments to be received from customers, and accepts debit and credit cards.

Steps to use PocketPOS™:

  • After signing up with Nedbank on the site www.simplybiz.co.za, the device will be delivered to you.
  • You would have to download the Nedbank PocketPOS™ application from your App store and follow the registration process set out in the application.
  • You then pair your Nedbank PocketPOS™ and smartphone or tablet through Bluetooth.
  • Open the application to enter and process a transaction. As the merchant, you will initiate the transaction through your smartphone or tablet (entering amount and customer or purchase details) and then only pass the Nedbank PocketPOS™ device to the customer to insert his or her card as well as PIN.
  • Once the transaction has been approved, depending on the type of Nedbank PocketPOS device, the customer will receive a receipt by email or a receipt will be printed

 Pro’s:

  • Mobility on transactions within a store
  • The device accepts all major chip & pin cards (debit & credit)
  • A printer option is available for instant receipts
  • Connected via Bluetooth, therefore the smartphone or tablet does not need to be handed to the customer

Con’s:

  • Reliant on internet connectivity for processing of payments
  • It is restricted to Andoid and iOS platforms, for use of the app

Ster Kinekor

Today we look at the Ster Kinekor app, which is used for viewing all available movies that are showing in Ster Kinekor theatres around South Africa, and also for booking and paying for them with your mobile device and a credit card.

Ster Kinekor have built this app according to the needs of the public, making it a user friendly way of booking your movie whilst on-the-go.

Steps to book?

  • Choose the movie which you would like to see – select “Book”
  • Choose the cinema you would like to watch the movie at
  • Select the time of the show
  • The app then draws up the seating plan, so that you may select your preferred seats
  • The next screen allows for you to add in card details for the a members loyalty cards, which qualifies for discounts on certain movies
  • It thereafter takes you to a screen which confirms your purchase, and select a payment option (Credit card)
  • Your ticket is then booked!

Pro’s:

  • The app allows you to view all the required information, i.e. genre, cinema, date, even high-quality trailers that play via the app
  • Mobile access to a viewing and booking a movie, at your convenience

Smart Shopper FrontIn recent times we have seen loyalty programs and “cash-back” options from retailers countrywide. Arguably the biggest one yet, is the Pick n Pay smart shopper.

How it works?

  • Sign up on the website www.pnp.co.za, at an info kiosk in-store, or complete the form that can be obtained in-store
  • Once you have signed up and have your active card, you may now swipe your card when purchasing to earn points and saving instantly
  • To view your points balance you may use the kiosk, or the mobile app

Once points are built up, they can be converted into vouchers in-store, which may be redeemed for groceries, airtime, clothing, and even for paying utility bills. All of Pick n Pay’s till points, are integrated to a system which reads the smart shopper card, and transfers is data onto a database which manages the points and voucher conversions.

Pro’s:

  • A loyalty system that is used within the Pick n Pay group, a recognized brand for groceries which is accessible via their 297 stores around the country
  • A variety of options when redeeming points
  • Simple sign up process
  • Easy points accumulation

If I were a travel agency…

prelin —  September 3, 2013 — Leave a comment

A few days on the beach in Miami, a week of partying in Ibiza, traveling across Europe in search of some peace and quiet.. some of which that are on our “to do” lists. But getting around to booking these trips can be tiresome and can lead to it not happening at all. Lets thank the travel agencies for making this a breeze.

Travel agents are pooping our of many corners in the past few years, due to an industry that breeds off a customers need for exploring, relaxation, business and for just “taking a break”. What sets them apart though? Lower prices and a service offering are always kept strongly in mind when choosing which brand to go with.

If I were a travel agency

What would you do with these cards? I’m glad you asked.
Let’s imagine I’m a travel agency. I could use instant private label gift cards to issue vouchers for travel, car hire, and accommodation for seasonal specials. It’s simple to get them created, you start here.

Why?

  • A more diverse service offering
  • It may sway a customers mind towards my brand because of the “giving back” to a customer
  • No more manual recon of a paper voucher by my accounts department
  • A lower risk of fraud by staff

How?

  • My first step is to create card numbers on the Tutuka website
  • I could print these numbers onto anything from paper vouchers to plastic cards or mini airplanes
  • When a customer comes through with our branded gift card or even an electronic version of our prepaid voucher, the staff member can redeem it via our own system as integration with Tutuka is possible
  • It can also be redeemed on the website

For more uses of the Tutuka Instant prepaid Accounts, have a look at If I were a spa, If I were a retailer, if I were a hotel

Swift and simple, the prepaid process is both easy and beneficial with Tutuka.

*closed loop cards are those issued by a specific merchant and can only be redeemed at that same merchant.