We read about them in newspapers, magazines, see them on our TV screens and now some have even crept into our wallets.
If you thought celebrities were only seen through the media, think again as more and more celebs are endorsing their very own prepaid cards.
Prepaid cards are great options for those who are “unbanked” or who can either not afford bank charges, or those who simply choose not to have bank accounts but want an option of not having to carry cash on hand. And it seems that quite a few celebs are riding on the prepaid bus, and charging big costs at it too.
Previously we blogged about the launch of teenage heartthrob, Justin Bieber’s own “SpendSmart” prepaid card.
Bieber has used his celebrity status and his clear popularity among teens and tweens to launch a prepaid card to serve their needs. The card charges its owner $3.95 per month as well as an extra $1.50 per ATM cash withdrawal. While you may wonder why a teen would need a prepaid card when their expenses consist mainly of entertainment costs? It’s possible that the “Belieber” fan club would go to any lengths to make their loyalty to him known.
Similarly, other celebs like tatooed, bad boy, Lil Wayne, have also been included in the trend. The name may come as no surprise, as the rapper has launched his very own “Young Money” prepaid card. This card comes with a cost of $4.95 to reload, a $2 charge to use at an ATM, and there is also a $3.95 monthly maintenance fee.
Retired he may be, but former Los Angeles Lakers basketball player, Magic Johnson, also launched his own prepaid card. The “MAGIC Card” has a $4.95 setup fee and includes other costs such as a monthly fee of $4.95, a bank teller fee of $0.50 and a cost of another $4.95 for adding cash on to your card at a retail store, as well as other costs.
Other celebs on the prepaid card list include the likes of American businessman and Def Jam hip-hop label co-founder, Russell Simmons with his “RushCard”, as well as American author, motivational speaker and financial advisor, Suze Orman with her “The Approved Card”. Other popular celeb prepaid cards include the “Myplash” series of prepaid cards, which have nearly 100 different designs from movie stars to athletes, cartoons and musicians and are aimed mainly at teens. Some “Myplash” cards have also included So So Happy, Skelanimals, Paul Frank, Emily Strange, Plain White Ts, Rich Boy, Flo Rida, surfer Kassia Meador and the characters from the Twilight movies.
While some celebs have been proven successful in their prepaid card endeavours, others haven’t had as much luck. Among those include the sister trio of Kourtney, Kim and Khloe Kardashian. The “Kardashian Kard”, which didn’t last a month, was discontinued and heavily criticized for its hefty fees and charges which included a purchase fee of $99.95 inclusive of the first 12 months’ fees and charging $7.95 as a monthly fee thereafter. Other fees also included ATM withdrawal fees, ATM inquiry fees, Point of Sale fees, cancellation fees, replacement fees and many more.
So there you have it. It seems like you don’t only need the media to see the faces of your most loved celebs, now they’re simply a wallet and a swipe away.