With only one more sleep until Christmas, I am one of those people running around frantically looking for Christmas gifts, especially because I have family in town visiting over the festive period.
Being from a smaller city, I decided to take my family to Sandton City to browse around the shops and have a bit of a look around, that way also giving me some idea of what they would want as gifts.
However, I felt a little bit like I had shot myself in the foot because of all the different likes received at the different goods at the many stores.
Almost giving up hope on what to get each of them, I tried to simplify the process for myself by letting them decide for themselves what they wanted to get and my answer came packaged in a gold wrapped envelope and two words…gift card.
Being somewhat of a confusing person to buy a gift for, myself, I’m not sure why I hadn’t thought of this idea sooner.
Gift cards are always great options to get as Christmas, birthday or even anniversary gifts, that way, as the buyer, you aren’t left with the worry of whether or not your gift will be enjoyed or even kept and as the gift receiver, the option is yours as to how you want to spend your gift and it’s a much safer and more modern way rather than gifting someone with cash.
So off I went and purchased my gift cards, which was a pleasant experience. All I needed to do was to go to one of the gift card counters at the mall, ask for the amount I wanted and present my ID or driver’s license before paying.
Sandton city is one of the largest shopping malls in South Africa and with over 300 stores and hundreds of thousands of shoppers a month, both locally and internationally, their gift card offering is world class. The Sandton City MasterCard gift card was launched in 2007 and has been tremendously popular since.
Gift cards, like the ones sold at Sandton City, have been proven to increase sales and feet within a shopping centre, make use as great marketing tools and are a step ahead from paper vouchers as used in the past.
As a customer, needless to say, gift cards are definitely the future in shopping freedom.