Though few are around anymore, book stores form part of what is left of the “hard copy” go-to place when looking for a good read. It may be a thriller, romance, action, fiction or non-fiction that one is looking for, the old school way is to go to your nearest book store and grab one off the shelf.
A week ago I was posed with the scenario: buy a kindle book online, or make my friend happy for her birthday with a hard copy of her favourite authors latest thriller. When I remembered how neat and tidy she keeps her bookshelf inside her study-I knew the answer. We all may have encountered this in our lives, and the hardest part was the choice was to figure out which was a good seller and new on the shelves.
This problem could be solved with a more easier method, especially for a book store with a constant flow of customers, and potential buyers who are purchasing as a gift. I immediately imagined if I were a book store and thought of ways in which Tutuka’s prepaid card system could help me in my book shopping endeavors.
If I were a book store I would consider several prepaid options for my store:
- Gift cards
- Gift – If for example a customer needs to buy a gift for a friend or a family member. Perhaps the person that they are buying for is fussy, so as a book store merchant I could advise them to buy a gift card so whoever they are buying for can pick what they like.
- These gift cards could also come in handy for buying for boyfriends or girlfriends, especially when you don’t know which book/novel to get for them, so this offers them the opportunity to shop for what they like
- Manage returns –This is helpful if I were a book store merchant who has customers who either received a gift that they weren’t a fan of or was not the correct author or even for those who are a little more fickle minded. Instead of handing a customer cash back when they return an item, give them a gift card for the same value and don’t lose out on the sale.
2. SMS vouchers
I could use and issue SMS vouchers at my book store in instances where perhaps a customer wants to buy book/novel/item for a friend or family member living in another city, but would prefer them to pick their own, whatever the case may be. My customers could buy SMS vouchers from me, send them to the person they are buying for and the shopping can begin, provided that the purchase is made at one of my chain stores.
3. Rewards cards
After all these purchases at my store, I can reward my customers for their loyalty and give them rewards cards that they can swipe every time they make a purchase. Points will eventually earn a free item from my store. It will also help move customers up rewards tiers to become eligible for discounts.
4. Incentive cards
To encourage my staff to make sales I give them a commission in the form of points, similar to how a rewards card would work for loyal customers. They swipe their card and earn points every time they make a sale. The points will eventually allow them to get an item from the store.
As a book store owner, how do I offer this to my clients?
1- Go to Tutuka’s website
2- Set your login details
(NB: you will be derided for weak passwords)
You can now create, load and redeem closed loop* prepaid card accounts at your leisure.
Swift and simple, the prepaid process is both easy and beneficial with Tutuka.
*closed loop cards are those issued by a specific merchant and can only be redeemed at that same merchant.