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Though few are around anymore, book stores form part of what is left of the “hard copy” go-to place when looking for a good read. It may be a thriller, romance, action, fiction or non-fiction that one is looking for, the old school way is to go to your nearest book store and grab one off the shelf.

A week ago I was posed with the scenario: buy a kindle book online, or make my friend happy for her birthday with a hard copy of her favourite authors latest thriller. When I remembered how neat and tidy she keeps her bookshelf inside her study-I knew the answer. We all may have encountered this in our lives, and the hardest part was the choice was to figure out which was a good seller and new on the shelves. 

This problem could be solved with a more easier method, especially for a book store with a constant flow of customers, and potential buyers who are purchasing as a gift. I immediately imagined if I were a book store and thought of ways in which Tutuka’s prepaid card system could help me in my book shopping endeavors.

If I were a book store I would consider several prepaid options for my store:

  1. Gift cards
  • Gift – If for example a customer needs to buy a gift for a friend or a family member. Perhaps the person that they are buying for is fussy, so as a book store merchant I could advise them to buy a gift card so whoever they are buying for can pick what they like.
  • These gift cards could also come in handy for buying for boyfriends or girlfriends, especially when you don’t know which book/novel to get for them, so this offers them the opportunity to shop for what they like
  • Manage returns –This is helpful if I were a book store merchant who has customers who either received a gift that they weren’t a fan of or was not the correct author or even for those who are a little more fickle minded. Instead of handing a customer cash back when they return an item, give them a gift card for the same value and don’t lose out on the sale.

2.   SMS vouchers

I could use and issue SMS vouchers at my book store in instances where perhaps a customer wants to buy book/novel/item for a friend or family member living in another city, but would prefer them to pick their own, whatever the case may be. My customers could buy SMS vouchers from me, send them to the person they are buying for and the shopping can begin, provided that the purchase is made at one of my chain stores.

3.     Rewards cards

After all these purchases at my store, I can reward my customers for their loyalty and give them rewards cards that they can swipe every time they make a purchase. Points will eventually earn a free item from my store. It will also help move customers up rewards tiers to become eligible for discounts.

4.      Incentive cards

To encourage my staff to make sales I give them a commission in the form of points, similar to how a rewards card would work for loyal customers. They swipe their card and earn points every time they make a sale. The points will eventually allow them to get an item from the store.

As a book store owner, how do I offer this to my clients?

1- Go to Tutuka’s website

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2- Set your login details

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(NB: you will be derided for weak passwords)

3- Done

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You can now create, load and redeem closed loop* prepaid card accounts at your leisure.

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Swift and simple, the prepaid process is both easy and beneficial with Tutuka.

*closed loop cards are those issued by a specific merchant and can only be redeemed at that same merchant.

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COMPETITION~18

Known as one of the oldest and trusted motoring and traveling service house in South Africa, AA (automobile association) is now giving current and new clients an opportunity to win with AA.

You can now shop at one of the largest retailers in the country, with one of 150 gift cards with R500 loaded on each one.

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The competition will close on 16th March (there are only a few days left). It is open to all South Africans who use the services that the AA offer. You can stand a chance of winning a voucher from AA by doing one of the following:

Partnering with Makro, a large retailer/wholesaler of consumer goods, AA aims to offer clients something back for completing any of the processes above. These gift cards can be used at any Makro countrywide, and does not have any restrictions on the type of goods that it is used to purchase.

The winners will be drawn on 7th April, and all terms and conditions can be found on the competitions page of the AA website.

4real

We usually see rewards programmes being issued for the everyday consumer. Benefits on swiping your card here, there and in return receive a portion back on your spend etc. A segment of our country which could also benefit from a rewards programme is students. 4real rewards have created a card that targets students and tertiary institutions, who can benefit from a range of different services if signed up to the rewards programme.

A student who has one of these cards, can present the card at the 4real retail network, which all have different discount structures to 4real card holders. When a card is swiped, a discount value is split 50/50 between the cardholder and the student’s tertiary institution who signs up with 4real rewards.

Some of the benefits of the 4real rewards card include:

  • Usage as a student card
  • Discounts at retail partner stores
  • Benefit’s structures for students
  • Access to discounted airtime

4real rewards, takes a rewards platform to a market that will benefit every day from discounts at retail stores, discounted airtime from mobile app’s, and a host of future benefits for students. Making money go further is always a key factor for students, this could be a rewards card that students can incorporate into their daily spending to gain great rewards from. 4real aims to assist the education sector with further benefits from student funding to even low price insurance. You can have a look at their offering here.